Eco-sellers waitlist
Carbon-neutral, eco-friendly, biodegradable — WatchPol watches the wording.
The 2024 FTC Green Guides revision tightened the scope of what counts as a verified sustainability claim. WatchPol is tuning the watchlist for stores that run marketing claims like carbon-neutral shipping, eco-friendly materials, or biodegradable packaging ahead of the broader public launch — join the list to get early access.
- Rule code FTC-GG24 runs on your storefront weekly — claims get rewritten against the 2024 Green Guides.
- We send you the rule-by-rule proposed edits in one inbox. Nothing is pushed live without your approval.
- Onboard by invite — write us a few lines about your store and we'll reply within two business days.
Join the waitlist
Sustainability-claim merchants get invited first.
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